HypoVereinsbank is one of Germany’s largest financial institutions. Its services are mostly aimed at private clients, private banking & wealth management, corporate and investment banking, etc. In early 2016, HypoVereinsbank …
Read more “HypoVereinsbank Is Developing Its Online Client Forum”
France’s national railway company, SNCF, is also a world leader in logistics and transport management. With more than 14,000 trains in circulation every day and 1 billion users moved around every …
Read more “SNCF takes charge of its Digital Customer Relations”
The challenge In 2010, following the French law on the introduction of regulation and competition for online gambling, PMU decided to diversify, with sports betting and poker. Since then, it …
An encounter with Delphine, a web designer at RingCentral Engage, who gives us details on her day-to-day work, away from any eavesdroppers in the open-space offices. What is your task? …
Read more “[Expert’ Take] Delphine, web designer @ RingCentral Engage”
A conversation with Fiora, a RingCentral Engage Communities expert, who took the time to meet with me – a cup of hot tea in hand – between client meetings. …
Read more “[Expert’ take] Fiora, Project Manager @ RingCentral Engage”
As strange as it may seem, we created RingCentral Engage before Facebook or Twitter even appeared in Europe. Brands today have widely adopted these social platforms to promote their image and increase …
Read more “Where should you position your brand on social media?”
Gamification to build loyalty Loyalization strategies have now become standard elements of the corporate marketing mix. There’s not a single B2C brand that doesn’t have a loyalty program. “Miles” have …
Read more “Gamification: attract, motivate and animate your community”
